iROKING.com is a free to use, super-premium music streaming website aimed at improving the distribution and organization of the Nigerian music industry. Industry insiders have commented that it is arguably the most beautifully designed and functionally focused music streaming service in Africa.
It is poised to become the Spotify of Africa.
iROKING.com has already signed exclusive and hybrid digital distribution deals with popular music artists in Nigeria including Timaya, 2face, Bez, P Square, Bracket, Waje, Flavour, Faze, 9ice, 2Shotz, Kefee, Kween, Eva, Shank, Sunny Nneji, Prince Chinedu Nwadike, Samklef, Sammie Okposo, Tim Godfrey, Modenine, Terry G, OJB Jezreel, Mr Raw, Weird MC, Waconzy, Konga, Skuki, Rymzo, Phyno, Slowdog and many more.
Yet, iRoking will not have it easy. Broadband penetration has to go further for more value to be created. People need to have in their minds that they can listen to music without any concern that the internet paid meter is running.
For iROKING and other music streaming portals in Nigeria, that remains a major challenge to scale and penetration. Internet infrastructure is a key component of all web businesses and Nigeria has to go further before some web companies will experience exponential value creation.