Week 12 Session

Notes: These are contextually related articles on this week, extracted from the Written Materials. Sears’ Catalog Has Speed, Amazon’s Search Provides Velocity and Direction Into Future The Demand Pyramid – Stimulating New Markets Through Perception Demand Stimulating New Markets Through Perception Demand This week, we will examine a subset of marketing called  Perception Demand Marketing.  This involves the mechanism of stimulating new markets through perception of product and solution nexus, before customers. Written Material Download the written material here (pdf, code below this page) Videos As part of deepening our capabilities on the topic, here are the videos to watch.…