In today’s videocast, I discuss Seun Osewa, the visionary young founder of Nairaland. Nairaland is Nigeria’s most popular indigenous digital property. His method is unique and by studying him, we can learn how we can build successful digital companies in Africa. Everything we know about scale, product innovation, and team has been challenged by Osewa’s Way. Because of his success*, I do think we need to pay attention. For example, he believes that Nigeria is his market, he does not care about Africa. Also, he does not see the need for outside investment because he does not understand what extra money will do for his business. Furthermore, he avoids publicity even when running a truly successful digital platform. The list goes on….This is Seun.
*success here means “profitability”. Nairaland is profitable and perhaps more than any Nigerian site out there though its revenue is certainly not the highest.