Pepsi has posted an innovation request on an idea portal looking for new ideas for sources of protein in its food and drinks. According to the beverage giant, “consumers the world over have embraced a variety of high-protein foods, such as Greek-style yogurt and beef jerky style meat products. Unfortunately, that increased level of protein in the product can negatively impact consumer perceptions by adversely impacting texture, taste, color, etc”.
Accordingly, PepsiCo would like to achieve a protein level that provides a measurable positive impact for consumers while enabling a comparable consumer experience. This means that PpsiCo is seeking novel protein sources that include plant-based, Mycoprotein or insect
Nothing to worry – they will take care of the insects and fungi. They do think we do not have to depend on dairy, egg, meat and gelatin sourced proteins, and therefore exploring these natural options. Go figure.