Disruption requires creating a new basis (in a competition), usually parallel to any existing paradigm. If you are a typist that uses a typewriter, and your job feels at risk, improving your typing speed from 50 to 70 words per minute will not help you. Yes, you must disrupt your career in order to thrive tomorrow. That elevation can come via mastering Microsoft Word. Many did just that two decades ago, and were able to keep their domains across markets.
If you are an IT worker and your job seems so common that everyone can do it, now is the time to disrupt that career. A decade ago, it was common to need help to get a new laptop going. Today, they have designed most digital systems that manuals are not evidently necessary.
The message is this: go for something higher – move upstream and be separated from many. Create a new basis, acquire and accumulate new capabilities, and unlock new opportunities.
#AimHigher – Move Upstream.
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