Apple tearing the soul of Imagination Technologies as the UK firm begins a dispute resolution

Apple tearing the soul of Imagination Technologies as the UK firm begins a dispute resolution

Imagination Technologies Group disclosed Thursday  that it has started a “dispute resolution procedure” with Apple, as their negotiations have stalled. With the potential loss of Apple — which accounts for about half of the U.K.-based company’s revenue — looming large, Imagination is fighting for its survival.

Not coincidentally, the company revealed plans to sell two businesses. Going on the block are MIPS, whose CPU business is focused on embedded processor market, and Ensigma, which offers IP licensing for connectivity in mobile computing.

These moves mark the end of Imagination’s ambitious dream to compete with its rival ARM as an IP licensing powerhouse with GPU, CPU and connectivity technologies.

Imagination today says it now hopes to “concentrate its resources on PowerVR and strengthen Imagination’s balance sheet.

The Challenge

Imagination said last month that Apple had notified the firm it was developing its own graphics chips, Apple would no longer use Imagination’s processing designs in 15 months to two years’ time.

Imagination’s discussions with Apple thus far apparently yielded very little progress. In a statement issued Thursday, the company said, “Imagination has been unable to make satisfactory progress with Apple to date regarding alternative commercial arrangements for the current licence and royalty agreement.” Imagination “has therefore commenced the dispute resolution procedure under the licence agreement with a view to reaching an agreement through a more structured process,” the company added.

It’s widely understood that Imagination would face major challenges proving that Apple is infringing Imagination’s graphics engine IP. This is largely because Apple’s own new graphics chips — which Apple claimed do not use Imagination’s processing designs — won’t reach the market for more than a year. While Apple has every incentive to stall negotiations, it’s hard to imagine how Imagination could possibly make any breakthrough in discussions with Apple.

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