Applying Steve Jobs’ Mutative Management System In Your Firm

Bottomline: Legendary co-founder and former CEO of Apple, Steve Jobs, was a legend. He pioneered a management system in Apple which successfully redesigned the firm and brought unrivaled level of product innovation in the world. He engineered perception demand construct which made Apple a category-king in most sectors it competes. In this long piece, I explain the management philosophy behind that construct. Steve pursued a mutative management system, since archived by a Yale University professor he hired. His system has one mission: for whatever, deliver unprecedented product satisfaction to turn customers into fans. He succeeded and you too can learn from…