As a startup, you are better off starting as a well differentiated company with a niche offering instead of one with an “everything mission”. Being known for something, irrespective of how small that stage is will help you break customer inertia on product adoption, especially if you have a great product.
Of course, over time, you can broaden your products to the mainstream domains. But at the early phase, have a clear niche purpose to attract differentiated early adopters who will propel you into the future.
Simply, it is easier to be a category-king than a sector-king. Yes, you cannot do everything on day 1.
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