![At Tekedia Institute, We Identify Four Characteristics of Great Companies [video]](https://tkcdn.tekedia.com/wp-content/uploads/2021/02/27160257/category-king2.jpg "At Tekedia Institute, We Identify Four Characteristics of Great Companies [video]")
At Tekedia Institute, we identify four characteristics of great companies. These firms dominate their categories (i.e. sub-sectors in markets). For example, Dangote Cement is a category-king in Nigeria’s cement sector. Indomie Noodles is a category-king in the noodles sector. To become an enduring category-king, you must possess these four characteristics.
Perceptively innovative: you are always innovating. You never rest, always pushing for better products, services and experiences. You outperform competitors with new solutions for unmet needs.
Evidently inspired: you inspire your users. You are modern, trustworthy and inspirational, you have a larger purpose, helping people live out their own values and beliefs.
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Ruthlessly pragmatic: your customers depend on you and you have their backs, making life easier by delivering consistent experiences. You make good on your promises.
Customer obsessed: customers cannot imagine living without you. You know what matters to customers, finding new ways to meet their most important needs.
I explain more in a video here
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