1.4 – The Concept of Perception

Many people think marketing is a battle of products. In the long run, they always think, the best product will win. Marketing people are preoccupied with doing research and “getting the facts.” They analyze the situation to make sure that…
1.1 – Personality Diagnosis

What is this thing we call personality? Let’s consider the following definitions, what do they have in common? “Personality is the dynamic organization within the individual of those psychophysical systems that determine his characteristics behavior and thought” (Allport, 1961, p.…
1.2 – Personality Analysis; 1.3 – Personality Identity

 1.2 Personality Analysis Personality analysis is… well, it can mean different things to different people. To a novice, it would mean assessing and evaluating a person’s core qualities and characteristics, such as determination, reliability, organization, or gentleness. But there are…