Mutiu Iyanda
Mutiu Iyanda is a Research and Communications professional. He currently works with Infoprations Limited, a data-driven management consulting company based in Lagos, Nigeria.
AUTHOR: Mutiu Iyanda
How Jaiz Bank Can Respond to Criticisms That Trail Its New Identity
When Jaiz Bank unveiled its refreshed brand identity, the announcement was meant to highlight renewal, optimism, and an enduring commitment to customers. The new...
How Local Government Autonomy Became Nigeria’s Loudest Political Debate
In Nigeria, politics often revolves around who controls power at the center. Governors, ministers, and federal lawmakers dominate headlines while the tier of government...
How Google Search Indicates Public Interest to be Halal Literate?
The digital age has made it easier to understand what people are curious about. Every day billions of individuals type their questions and concerns...
How SMEs Distribute Campaigns Across Devices
Behind every campaign is a strategic choice. Which devices and operating systems should businesses prioritize to maximize impact? A recent dataset analyzing campaigns across...
Email vs. Social Ads: Which Channel Wins in SME Conversion Rates?
Small and medium-sized enterprises often face the challenge of making every marketing decision count. Limited budgets and small teams mean that picking the right...