Mutiu Iyanda
Mutiu Iyanda is a Research and Communications professional. He currently works with Infoprations Limited, a data-driven management consulting company based in Lagos, Nigeria.
AUTHOR: Mutiu Iyanda
Foreign Brands’ Ad Secrets: Local Brands, Are You Watching?
In continuation of our Understanding Digital Integrated Marketing Communication series, this piece examines how foreign and local brands use Facebook, Twitter, and LinkedIn for...
What the CBEX Crash Reveals About Nigeria’s Ponzi Culture
In Nairaland, Nigeria’s largest online forum, the echoes of anger, regret, and bitter wisdom have erupted once again, this time, over the collapse of...
Social Media Ads: The Power of Pictures, Text, and Platforms
While it’s no secret that visuals often outperform plain text in online spaces, the tricks behind this trend deserve a closer look. Are social...
What Data Say About Nigerians’ Decade of Engaging in Ponzi Schemes
Earning, saving, investing, and spending are critical aspects of human life. These must be done collectively and personally, using different approaches, before one can...
What Ad Engagement Patterns Tell Us About Strategic Timing
As new technologies and strategies for deploying them for advertising, marketing and promotional activities continue changing, there is a need for businesses to consider...