Mutiu Iyanda
Mutiu Iyanda is a Research and Communications professional. He currently works with Infoprations Limited, a data-driven management consulting company based in Lagos, Nigeria.
AUTHOR: Mutiu Iyanda
AI Isn’t Replacing Marketing Communicators
Artificial intelligence has become one of the most discussed topics in marketing communications. Scroll through LinkedIn today and it becomes clear that marketing leaders...
Peak UHT Milk: When Consumers Rewrite Recipes
Brands often assume that a good recipe sells itself. Show consumers an attractive meal, explain why it tastes great, and position the featured product...
Elections Are No Longer Won by Promises Alone. They Are Won by Numbers
Election campaigns have always been about winning public trust. Candidates travel from community to community, unveil ambitious manifestos, and make promises about jobs, roads,...
AI as a Tool, Place and Way of Being in Transport Systems
Artificial intelligence (AI) has become the dominant narrative in discussions about the future of transport. Across aviation, logistics, maritime shipping, autonomous vehicles, road safety...
Okin Biscuits: Revitalising a Legacy, Rebranding for the Future
When a product disappears from the shelves, it often fades quietly into memory. Yet some products linger, not just as snacks or commodities, but...