Maro Elias
AUTHOR: Maro Elias
Innovation is Simplicity: The Kuda Case Study
Two very remarkable things happened last week; Kuda announced its Series B raise of US$55 million, and the more important one – I opened...
Understanding Forward Integration
Every business chasing growth does one of three things; consolidate their present space (expanding their market share), integrate horizontally (getting into new businesses) or...
The Business Case For Building Mobile Apps in Nigeria
I'll start with this - do you really need a mobile application for your business? And do you know why you need one?
If you...
Growth And Scaling B2C Startups In Africa
Microsoft is my definition of what a great business should look like; well diversified product portfolio (Azure, Windows, Office Suite, Xbox etc.), organically grown...
Product Analysis: Bamboo
So, I spent a good part of my time last week driving, and some hours sitting in an auto shop with a panel beater...