“We want to have a market capitalization of $100 billion” – Aliko Dangote Every great conglomerate was started, and was once a small company. In most of them, one thing is consistent: massive accumulation of capabilities. Once they accumulate those capabilities, they exert their influence in markets, and through economies of scale, they change the […]

 “You must have a vision and not just a vision but you must have a plan that would make you fulfil that vision.” – Aliko Dangote We will use some companies to illustrate the One Oasis strategy. Amazon: Amazon is an ecommerce company with a massive user base. It supports billions of transactions in a year […]

“To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand ‘Dangote,’ which I diligently built in the course of my trading commodities.” – Aliko Dangote In organizations around the world, resources are scarce. Firms have to optimize the factors […]