Ndubuisi Ekekwe
Ndubuisi Ekekwe, PhD, Chairman of FASMICRO Group, is the Lead Faculty in Tekedia Mini-MBA. He writes regularly in the Harvard Business Review. Email: [email protected].
AUTHOR: Ndubuisi Ekekwe
[Rejoinder] Global Products, Package Local Designs (part 2)
The concluding part of the rejoinder
Meanwhile, Unilever/LBN shifted gear to introduce Rin detergent powder as an economy offering in flex packs of less than...
[Rejoinder] Global Products, Package Local Designs (part 1)
Hello readers, I have written many articles over the years and gotten many personal emails on my posts. But this one is simply different....
Africa Must Build “Mines of Knowledge” Over Those of Minerals – My Brown University...
It has been a while now since I posted in Tekedia, directly. I am very confident that our team is engaging our readers.
Yesterday, a...
Beyond Customer Need and Expectation, Perception is King of Market
We are used to hear organizations talk about meeting the needs of their customers. Need and want are major concepts in elementary economics. It...
Artisans Must Balance The Books
The boy was 11 years old when his father took him to live with a kinsman, a businessman with many shops in Lagos, Nigeria....