Ndubuisi Ekekwe
Ndubuisi Ekekwe is the Lead Faculty of Tekedia Mini-MBA. He writes regularly in the Harvard Business Review. Email: tekedia@fasmicro.com.
AUTHOR: Ndubuisi Ekekwe
How To Price Your Products
Do not use cost-based pricing (cost plus markup) in your startup. It is a very bad pricing strategy. Because customers do not buy your...
The Music of DESIGN Thinking
They sang it: “egwu ?ma si na chi” . Oliver de Coque sang his version: “egwu ?ma si na ikuku!...mmiri” . Oliver wrote some...
Behind the Numbers as Nigeria Falls Out of World Education Forum Top 10 in...
First, I hope the government will not attack the World Education Forum for producing a report where Nigeria did not make the top 10...
TAP, a Tekedia Capital Portfolio, Raises $3M for Continental Expansion
First, they refused to raise money. I met them when they were processing about $10,000 per month. Today, the number runs into millions of...
Design Thinking and Innovation at Tekedia Mini-MBA
He is a master of design thinking and innovation. He helps organizations build category-king products which help them fix gigantic frictions in markets. It...