Ndubuisi Ekekwe
Ndubuisi Ekekwe is the Lead Faculty of Tekedia Mini-MBA. He writes regularly in the Harvard Business Review. Email: tekedia@fasmicro.com.
AUTHOR: Ndubuisi Ekekwe
How do you win in business? What is your pricing model? [video]
How do you win in business? What is your pricing model? Do you have innovation in it? Fix it by improving the marginal cost!
https://youtu.be/DP4POms_Hig
The Physics of Pricing [video]
The act of setting a price for a product or service is often viewed as a complex art, but a closer examination reveals a...
Physics of Product Pricing and Optimizing Profitability
The price you put on a product or service is largely inconsequential. The real deal is the perception of the customers on the specific...
From SEO to GEO (PEO): Designing Effective Prompt Engine Optimization [podcast]
In this Tekedia Daily podcast, I provide a framework for understanding the future of digital visibility. My presentation argues that the dominance of traditional...
What is GEO? And How Is It Different from SEO?
SEO (Search Engine Optimization) optimizes web pages to rank on traditional search engine results pages (SERPs) using keywords and structured data. GEO (Generative Engine...