Bitcoin staged a late-session recovery on Monday after U.S. President Donald Trump reaffirmed his support for cryptocurrencies, helping offset market jitters triggered by fresh bitcoin sales from Strategy, the company led by long-time bitcoin advocate Michael Saylor.
The world’s largest cryptocurrency climbed 1.8% to $63,853.85 after earlier falling more than 2% and briefly moving toward the $60,000 level. The rebound followed Trump’s comments during a news conference, where he described himself as “a big crypto guy,” reinforcing his pro-cryptocurrency stance.
The market had opened under pressure after Strategy disclosed another round of bitcoin sales, extending a strategic shift that has unsettled investors because it contradicts one of the company’s long-standing principles of holding bitcoin indefinitely.
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Trump’s endorsement offered timely support to sentiment.
Responding to questions about whether bitcoin could eventually be included in the newly launched Trump Accounts, the president reiterated his confidence in digital assets.
The tax-advantaged 503A investment accounts, introduced over the holiday weekend, are designed to help children accumulate long-term wealth throughout their lives. The accounts are expected to channel additional investment into U.S. equity markets by allowing participants to invest in a range of broad-market exchange-traded funds.
Although bitcoin is not currently part of the programme, Trump’s remarks bolstered expectations that his administration will continue pursuing policies viewed as favorable to the cryptocurrency industry. Since returning to the White House, Trump has increasingly aligned himself with the digital asset sector, making crypto policy an important part of his broader financial agenda.
Even so, the dominant story for bitcoin investors remained Strategy’s changing approach to its cryptocurrency holdings. In a regulatory filing released Monday, the company disclosed bitcoin sales worth a combined $216 million, marking its second round of disposals this year and signaling a further departure from Michael Saylor’s long-promoted “buy and hold forever” philosophy.
According to the filing, Strategy sold approximately $80.8 million worth of bitcoin at an average price of $59,256 per token between June 29 and June 30. It followed that with another $135.5 million in sales conducted between July 1 and July 5.
Despite the disposals, Strategy remains by far the largest corporate holder of bitcoin. The company now owns 843,775 bitcoin valued at roughly $52.1 billion at current market prices. Its average acquisition cost stands at $75,476 per bitcoin, meaning its holdings remain below their average purchase price.
While the volume sold represents only a small fraction of its total reserves, analysts say the psychological impact has been far greater.
Barclays analyst Ajay Rajadhyaksha said the company’s investment case had long rested on repeated public assurances that it would never sell its bitcoin holdings.
“Strategy’s entire investment thesis was built on a public promise never to sell,” Rajadhyaksha said in a note to clients.
He argued that even relatively small sales, coupled with the company’s decision to introduce a policy allowing future bitcoin disposals for “capital allocation purposes,” had significantly weakened investor confidence.
The latest transactions follow a bigger change announced in May, when Strategy formally adopted a policy permitting limited bitcoin sales. On June 1, the company reported selling more than $2 million worth of bitcoin, its first disposal since 2022.
Since that policy shift, bitcoin has struggled to establish a sustained upward trend, trading largely between $60,000 and $70,000. On June 24, the cryptocurrency briefly fell to around $59,000, its lowest level since October 10, 2024, highlighting growing investor caution.
However, not all analysts view the sales as a bearish signal for bitcoin itself.
Cantor analyst Ramsey El-Assal believes the transactions are primarily aimed at strengthening Strategy’s preferred stock, STRC, rather than reflecting any loss of confidence in the cryptocurrency.
He described STRC as the company’s “center of gravity,” arguing that management is focused on restoring the preferred shares to their $100 par value.
“We fully expect the company to do whatever it takes to lift STRC to par, and we believe the Street should expect frequent, periodic actions,” El-Assal wrote in a research note.
According to the analyst, Strategy faces the difficult task of balancing the interests of three separate investor groups: preferred shareholders, common shareholders, and bitcoin-focused investors. Measures that benefit one constituency may temporarily disadvantage another.
El-Assal maintained that the company’s leadership recognizes a relationship that many sceptics overlook.
“The company rightly understands something that bears miss: where STRC goes, MSTR common shares follow,” he said.
Investors appeared to take a measured view of the latest developments. Strategy’s common shares rose about 1% on Monday, while STRC advanced nearly 3%, although the preferred shares continued to trade below their $100 face value.
The day’s trading underscored the competing forces currently driving the cryptocurrency market. On the one hand, institutional demand and political support from the Trump administration continue to underpin longer-term optimism for digital assets. On the other hand, Strategy’s decision to abandon its once uncompromising bitcoin accumulation strategy has introduced fresh uncertainty into a market that had long viewed the company as one of bitcoin’s strongest conviction investors.