Real estate mogul and entrepreneur Grant Cardone has stated that Bitcoin is significantly undervalued at its current price levels.
In a recent post on X, Cardone suggested that the world’s largest cryptocurrency could be worth as much as $280,000.
He wrote,
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“Bitcoin should be $280,000”.
Cardone’s statement comes amid growing institutional interest, limited supply, and shifting macroeconomic conditions, all of which are key drivers for BTC.
Also, his projection comes amid renewed momentum in the crypto market, as Bitcoin continues to recover from recent dips and reasserts its position as a dominant digital asset.
After a significant retracement last week which saw BTC trade as low as $67,315, the crypto asset has surged above $72,000 price amid bullish optimism.
With increasing adoption and a strengthening narrative around decentralized finance, Cardone’s bullish stance reflects a broader sentiment among proponents who believe the asset’s long-term potential is far from fully realized.
Why Cardone Believes BTC Is Undervalued
Cardone, who manages approximately $5 billion in real estate assets through Cardone Capital, argued that Bitcoin’s current price fails to reflect its growing role as a premier store of value amid rising institutional adoption.
He had earlier pointed to Bitcoin’s scarcity, its growing use as “digital gold,” and the influx of capital from corporations, funds, and high-net-worth individuals. In his view, a 4x increase from $70K to $280,000 represents a more realistic fair value given these tailwinds.
This isn’t Cardone’s first bullish take. He has repeatedly predicted much higher prices in the long term, including calls for $1 million BTC within five years in previous statements.
His comment comes as Wall Street research firm Bernstein, recently predicted that Bitcoin will hit $150,000 by the end of 2026, with potential upside to $200,000 in 2027.
In a report highlighted by Bloomberg, Bernstein analysts argue that Bitcoin’s market dynamics have fundamentally changed.
Spot Bitcoin ETFs, corporate treasuries, and institutional capital are now absorbing the majority of new supply, creating a more stable base that reduces the wild volatility seen in previous cycles.
Bernstein’s bullish outlook rests on several pillars:
– Sustained ETF Inflows: Even during recent weakness, ETFs have shown resilience, with custodians absorbing selling pressure rather than amplifying it.
– Corporate Accumulation: Firms treating Bitcoin as a treasury reserve asset continue to stack sats, further tightening available supply.
– Post-Halving Dynamics: With daily new supply now significantly reduced, institutional demand easily outpaces mining output.
– Maturing Infrastructure: Easier access for traditional finance allocators through regulated products is lengthening the cycle and supporting higher valuations.
Cardone’s post highlights Bitcoin’s polarizing yet magnetic appeal, as even traditional real estate giants are now deeply involved. However, risks remain, as Bitcoin’s notorious price swings could impact fund performance.
Outlook
Bitcoin at $71,000 today may indeed look cheap in hindsight if institutional adoption continues accelerating.
The trajectory of Bitcoin will likely be shaped by a convergence of macroeconomic forces, institutional behavior, and market maturity.
If the current pace of adoption continues, particularly through spot ETFs, corporate treasury allocations, and increased participation from traditional finance, Bitcoin could gradually transition from a speculative asset to a more widely accepted store of value.
Bullish projections, such as those from Grant Cardone and firms like Bernstein, hinge on a simple but powerful dynamic: constrained supply meeting sustained or growing demand.
However, the path upward is unlikely to be linear. Market corrections, regulatory developments across key jurisdictions, and shifts in global liquidity conditions will continue to test investor conviction.