Category: Innovation Manuals

12.5 – Marketing and Closing Government Deals

Doing business in Africa is challenging. Besides the infrastructure problems, businesses have to deal with amalgam of bureaucracy which has not evolved for years, owing to lack of investments which could have modernized the institutional processes. It begins by knowing…
12.4 – Your Most Important Customer in Africa

The best strategy in any business is the one that brings paying customers. You cannot argue with improving revenue. When a business model delivers that, it is very safe to assume that it is working. That is the root of…
12.1 – How to Compete Against Conglomerates to Win

Around the world, conglomerates tax the citizens. They are powerful with lots of resources which help them enjoy the economies of scale. This makes their products better and largely cheaper, compared to smaller companies. Also, owing to the fact that…