12.5 – Marketing and Closing Government Deals

12.5 – Marketing and Closing Government Deals
Tekedia Audio
Tekedia Audio Doing business in Africa is challenging. Besides the infrastructure problems, businesses have to deal with amalgam of bureaucracy which has not evolved for years, owing to lack of investments which could have modernized the institutional processes. It begins by knowing that few government employees have working business emails in the continent, despite running a website that usually comes with free emails. Yet, in the midst of these challenges, Africa offers huge opportunities, if one can learn how to do business in the continent. I share experiences on how an entrepreneur can build relationships with governments. Those relationships can…
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