Facebook Begins The GREAT Unification

Internet would be divided into two: the Chinese-anchored internet and the American-driven internet. Facebook will play a major role in the American one. The social media giant, according to the New York Times, will unify all elements of messaging under one mammoth network. That means WhatsApp, Instagram and Facebook Messenger will become one solution even though each will still appear at the customer-facing side as different products. So, if I do not have Instagram account but do have WhatsApp, I can still communicate with someone with Instagram. This is a big deal as it would help pollinate opportunities across Facebook ecosystem.

Facebook Inc Chief Executive Officer, Mark Zuckerberg, is planning to unify the underlying messaging infrastructure of its WhatsApp, Instagram and Facebook Messenger services and incorporate end-to-end encryption to these apps, the media reports.

The three services will, however, continue as stand-alone apps, New York Times reported on Friday, citing four people involved in the effort.

The company is still in the early stages of the work and plans to complete it by the end of this year or in early 2020, the report said.

Let me say this: if you are not thinking how your business will run on Facebook messaging ecosystem, you are not planning very well. In five years, most businesses would communicate via any of Messenger, WhatsApp or Instagram. I do know that I connect with partners and clients via WhatsApp than email especially after the first level email introductions. This is the future and Facebook wants to unify all, just as great utilities do.

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