Home Community Insights Facebook Daily Active Users Top 3 Billion

Facebook Daily Active Users Top 3 Billion

Facebook Daily Active Users Top 3 Billion

Meta’s latest quarterly report reveals that Facebook’s monthly active users have surpassed 3 billion, indicating a significant rebound from the decline observed in the number of users, particularly among young people, over the past two years.

The social media company saw a massive decline in the number of young users, which cut across other platforms owned by its parent Meta. The social media behemoth’s family of apps consists of WhatsApp, Instagram, Messenger, and now Threads, which combined, have 3.88 billion monthly active users.

The current number of users across Meta’s platforms amounts nearly to half of the world population, underlying the company’s notable recovery from its abysmal performance since 2021, when it reported its first-ever quarterly decline in daily active users.

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Facebook has 2.064 billion daily active users, up from 2.037 billion last quarter. The growth is to the delight of the company’s investors, who have had to endure about two years of losses following a massive drop in ad revenue spurred largely by user decline.

In 2021, Meta’s CEO Mark Zuckerberg unveiled a recovery plan centered around short-form videos, which was subsequently introduced across the company’s major platforms.

The growth is thought to be attributed, in part, to Reels, Meta’s TikTok-inspired feature that has been extensively promoted on Instagram and Facebook. Zuckerberg stated that Reels receive a staggering 200 billion plays each day across the entire family of apps.

Meta’s user base is rising amid the frenzy of Threads, its new text-based social platform that’s tied with Instagram which has seen millions of signups in its first week.

“I think we have the most exciting roadmap ahead that I’ve seen in a while,” Zuckerberg said enthusiastically. “We saw unprecedented growth out of the gate, and more importantly, we’re seeing more people coming back daily than I expected.”

Threads rapidly amassed 100 million users within just five days of its launch. While not all of these users may become dedicated Threads posters, Zuckerberg’s recent post indicates that “tens of millions” are returning daily, a remarkable achievement.

The CEO said the plan is to get Threads up to a billion users – offering an alternate real-time online conversation platform to thousands of people who feel dissatisfied about how Twitter is being run by its new owner Elon Musk.

“It will take some time, but I think there should be a public conversation app with 1 billion+ on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully, we will,” Zuckerberg said on Threads.

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