5G speed. A14 Bionic, the fastest chip in a smartphone. An edge-to-edge OLED display. Ceramic Shield with four times better drop performance. And Night mode on every camera. iPhone 12 has it all — in two perfect sizes.
Apple’s 5G smartphone lineup is finally here. The company announced four new iPhones in a virtual event on Tuesday — the iPhone 12, the iPhone 12 Pro, the iPhone 12 Pro Max and a new, smaller, iPhone 12 mini. All the phones are 5G-equipped, meaning they can connect to the next-generation high-speed wireless networks.
“This is a huge moment for all of us and we’re really excited,” Apple CEO Tim Cook said.
Apple will be hoping that its historically loyal user base will continue to shell out the big bucks to upgrade, even as the coronavirus pandemic continues to ravage the economy and forces millions to stay home. The cheapest phone in its new lineup — the iPhone 12 mini — starts at $699, while the top-of-the-line iPhone 12 Pro Max — featuring Apple’s biggest ever smartphone display at 6.7 inches — will start at $1,099.
Prices: iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver and pacific blue starting at $999 and $1,099, respectively. Buyers can also get iPhone 12 pro for $29.12 a month or $699 with trade-in and iPhone 12 Pro Max for $30.37 a month or $729 with trade-in from Apple.com
The iPhone 12 and 12 Pro will be available for pre-order on Oct. 16 and in store on Oct. 23. The iPhone 12 mini and 12 Pro Max will be available for pre-order on Nov. 6 and in store on Nov. 13.
The iPhone 12 comes in five colors — black, white, red, green and blue — and is thinner, smaller and lighter than its predecessor, the iPhone 11, the company said. It also features an upgraded XDR display and a new, tougher glass atop the display that Apple calls Ceramic Shield.
Apple today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone. iPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.
iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.
A Superior 5G Experience
iPhone 12 Pro and iPhone 12 Pro Max deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and much more. Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots.