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2025

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Apple TV+, Peacock, HBOMax, etc Market Share

I received this from email and sharing here:

I recently came across your article “US Congress And Unbundling Google-Apple App Store Duopoly - Tekedia” and thought that in honor of the 2021 Apple Event today, you might be interested in seeing our most recent data on the performance of Apple TV+ since ending the free trial program.

Apple TV+ saw a -12% change in global market share from June to September, which was the most out of the newly launched major players. Although losing -0.6% market share was less than speculated as a result of the free trial, HBO Max gained 2.7% in the same time, which can likely be attributed to launching in Latin America.

Register for Tekedia Mini-MBA edition 18 (Sep 15 – Dec 6, 2025) today for early bird discounts. Do annual for access to Blucera.com.

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JustWatch is an international streaming guide that helps over 20 million users per month across 52 countries to find something great to watch on Netflix, Prime Video, Apple TV+, etc.

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