Data Changes Everything - Spotify Music Awards
Data changes everything - even for music awards. Spotify is launching its own awards becoming a streaming version of Billboards Music Awards.
Spotify has set plans for its first-ever music awards — with the winners based entirely on user-generated data.
“Your plays, patterns, and habits will help determine the award categories, finalists, and winners for the Spotify Awards by providing a true reflection of what fans are listening to,” the company said in announcing the program Friday. “You can get excited for an awards ceremony that actually speaks to what the people are streaming.”
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It’s essentially Spotify’s in-house version of the Billboard Music Awards, for which most finalists and winners are based on sales, streaming and user-engagement data. The other big music-biz kudocasts are the industry-voted Grammy Awards and the American Music Awards, which are determined by open fan polling.