Do You Really Need A Mobile App?
Maro Elias writes on the Business Case For Building Mobile Apps in Nigeria, providing perspectives on some questions any builder or creator must address. He began with these questions. “I'll start with this - do you really need a mobile application for your business? And do you know why you need one?”. Truth be told, I do not like apps and that is the reason why I am not a fan of most digital banks which are all app-based.
If you do not have the solution on the browser, it is likely that I will not engage. But preferences differ. In his comprehensive piece, Maro provides directions on how companies can work the tradeoffs.
"As much as the gradual ubiquity of mobile applications is commendable, a clear picture of its true value proposition (and shortcomings) is key to helping leaders and firms build and design more meaningful offerings." M.E.
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