Face-to-Face Meeting Critical
You need to make efforts to meet your major clients face-to-face. A Harvard research notes that when you come in person to meet your clients, it symbolizes that you appreciate them, and you see them as being important. Fortune Magazine comments on the Harvard research.
Electronic communications have taken over most people’s lives, but for CEOs, face time still rules. A study of how CEOs spend their time, by Harvard’s Michael Porter and Nitin Nohria, found 61% of it is in face-face-meetings. “Face-to-face time is viewed as a signal of what or who is important,” Porter and Nohria write. While some CEOs have begun to use videoconferencing as an alternative, they “must never forget that at its core their job is a face-to-face one.”
The two professors collected data on 27 big-company CEOs (average annual revenue = $13.1 billion) over a three month period, asking their executive assistants to track time use in 15 minute increments.
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