Quote from Ndubuisi Ekekwe on March 25, 2019, 5:54 AM

To win markets and trophies, firms should always deliver extraordinary and exceptional products which will exceed the needs, and expectations of customers, stimulating Perception demand to the extent that consumers become customers, and some customers morph into FANS.

It is like when opposition fans rise up to applaud the magic of Maradona, Messi, Jay Jay Okocha, and Ronaldo because their games have stimulated great entertainment value unbounded by sports rivalries.

https://www.tekedia.com/the-magic-of-delivering-extraordinary-products-and-services/