Improve Your Site ABOUT ME Page
This is very simple: the most important page on your website which could move sales is the ABOUT ME page. For new websites, that is one of the most important pages people look at. In Nigeria, before some people can open their wallets, they want to have an idea of the people behind the company. Or simply, know the firm. If you do not have an ABOUT ME page, get one today.
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For me, if you have a business and you do not want to reveal who you are, I consider it that you are not proud of your product. Sure, as your business expands, there is a time it becomes big that you do not need ABOUT ME page [yes, everyone knows about you]. But at the onset, please add ABOUT ME page. Adding one would not hurt you.
What if there was a page on your site that could drive more sales, registrations, and subscribers, but right now you're ignoring it? That page is your ‘About Me’ page.
When you look at Google Analytics, most likely it's one of the top 10 pages on your site (It was for me). And if your 'About Me' page isn’t built to drive ROI… then it isn’t driving you any ROI.
