Quote from Ndubuisi Ekekwe on June 11, 2019, 5:59 AM

The team in Square has done many things. But what they are doing with Cash App on viral marketing and cheap user acquisition is huge. Cash App’s marketing strategy makes the cost of acquisition of new users to be about $20 against the $350-$1500 conventional banks spend per new retail checking account in U.S, Nnamdi notes.

Yes, to take up the traditional banks, it is not just the product. Even the way you acquire users can be a competitive advantage. Anyone doing Cash App-like thing in Nigeria? I need that service in some of our portfolio firms.