Quote from Ndubuisi Ekekwe on October 3, 2019, 11:13 AM

Jumia Food new offering subscriptions in Kenya. In a way, doing that will help as most elements of the cost is logistics. So, for people that know they will also order food, this can reduce their unit costs.

Jumia Food Kenya has announced the launch of Jumia Prime - a subscription package that allows customers pay a standard one, three or six months fee and receive guaranteed unlimited free deliveries on all orders placed on the Jumia Food app or website.

The service, is a first of its kind in Africa, and was introduced to Kenyans aimed at enhancing customer experience and loyalty without having to worry about paying any delivery fees.