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Netflix Opens A New Playbook

The Walmart's Fintech and the Fintechnolization Era – Tekedia Forum – Tekedia

A great playbook by Netflix- going to atoms, from bytes: Netflix has announced plans to build a digital storefront on Walmart's website to sell merchandise for its blockbuster series including “Squid Game” and "The Crown." The move signals the streaming giant is looking beyond its 200 million-strong subscriber base to cultivate revenue growth "beyond its core subscription business." As Netflix continues to face growing competition from streaming rivals such as Disney, the company is seeking to grow its marketing footprint outside of its own online platforms.