Quote from Ndubuisi Ekekwe on June 8, 2020, 4:45 PM

Nwaiwu Iheanyichukwu writes beautifully in this piece that the opportunities are still available in atoms, not just the bytes, in the retail nexus of Nigeria. Yes, retail stores have real promises, despite the march to ecommerce. I do agree because even retail is still at infancy in Nigeria. The economy needs to reach equilibrium on physical stores before we can talk of saturation. Interestingly, those talks of leapfrogging - cutting out physical stores to ecommerce - will not happen because ecommerce in Nigeria is a physical business with marginal cost paralysis, which is not going to be fixed anytime soon!