Quote from TI Partners on September 25, 2026, 11:23 AM

ONE Championship is a Muay Thai, mixed martial arts, and kickboxing-based combat sports promotion based in Singapore. Over the last few years, ONE has invested in its presence in Thailand. In July 2025, the global production base for ONE has relocated from Singapore to Bangkok. This has put Thailand, the birthplace of Muay Thai, at the heart of ONE’s production. This marks a trend towards using Thai stadiums and Thai fighters in order to promote Muay Thai outside of Southeast Asia.

Weekly Lumpinee Broadcasts Build a Domestic and International Audience

ONE Championship has been running weekly Muay Thai, kickboxing, and mixed martial arts events at Lumpinee Stadium in Bangkok since January 2023. The events are broadcast within Thailand on free-to-air with a deal between Channel 7 HD and Tero Entertainment. As of 2026, ONE Lumpinee events are viewed in over 195 countries. This number is linked to Singha’s new two-year partnership with ONE Championship. In Thailand, fans can use second-screening platforms such as มีbet in conjunction with TV and/or streaming to view the events and follow the progression of the fighters throughout the event. The combination of live Muay Thai and the use of second screening has become a standard way that younger fans in Bangkok and other cities now consume the sport.

The Lumpinee cards incorporate elements of kickboxing, mixed martial arts, and Muay Thai. This style allows the stadium to maintain its legacy while also attracting fans less familiar with Muay Thai. The inaugural event held under the 2023 broadcasting agreement was held on January 20, 2023, and featured a bantamweight Muay Thai title defense for the Thai fighter Nong-O Gaiyanghadao. Since that time, nearly a card has been held every week at the stadium. This has allowed the broadcaster a consistent ONE Championship event schedule to base their content around.

Singha’s extended sponsorship through 2027 focuses on a campaign titled Hit The Ring. This campaign features four Thai fighters who visit gyms throughout Thailand. The fighters involved in this campaign are:

• Superbon Singha Mawynn, the first ONE Featherweight Kickboxing World Champion
• Rodtang Jitmuangnon, former ONE Flyweight Muay Thai World Champion
• Tawanchai PK Saenchai, former ONE Featherweight Muay Thai World Champion
• Rambolek Chor. Ajalaboon, a Thai fighter involved in the gym visits during the campaign

During the campaign, 23 gyms are visited. A group of the fighters will also travel to Japan to assist in Rodtang’s fight during a future event. This ties the gym visits to the promotion’s televised events. The sponsor can then use this to track engagement outside of viewership.

Individual Fighters Extend the Sport's Reach Beyond Thailand

Outside of Thailand, the individual fighter is the most apparent factor contributing to the growth of ONE Championship. Rodtang Jitmuangnon, a fighter from Buriram province, re-signed with the organization on July 23, 2026. Rodtang originally signed with ONE in 2018 and has been affiliated with the organization since then. Fans can track Rodtang’s record through mobile apps, including Melbet apk. Through these apps, fans can view fight statistics for each fighter, as well as upcoming kickboxing and Muay Thai events. At the time of the new contract, Rodtang’s record stood at 274 wins and 44 losses. The majority of those fights occurred in Thailand in Muay Thai stadiums such as Lumpinee and Omnoi prior to Rodtang competing on ONE’s international stage.

Rodtang most recently fought Takeru Segawa, a kickboxer from Japan, in a rematch at ONE Samurai in April 2026 at Ariake Arena in Tokyo. The two had previously fought in Japan in March 2025, and Rodtang won by knockout in the first round. Events such as these, which are held outside of Thailand but feature a main event with a Thai fighter, demonstrate ONE’s use of individual athletes to promote Muay Thai into television markets with little previous exposure to the sport. Similar patterns have been displayed by Tawanchai PK Saenchai and Superbon Singha Mawynn. Both are Thai strikers who have held titles in their respective ONE events. These fighters have competed in both stadium events in Thailand and events held outside of the country.

Verified Milestones Since 2023

Several developments mark the pace of this expansion since the current broadcast arrangement began. The following table lists key dates connected to ONE Championship's operations in Thailand.

Year	Development
2023	Weekly ONE Lumpinee broadcasts begin on Channel 7 HD with Tero Entertainment
2025	Global production hub relocated from Singapore to Bangkok
2026	Singha renews its sponsorship through 2027; broadcasts reach audiences in over 195 countries
2026	Rodtang Jitmuangnon re-signs with the promotion, with a career record of 274 wins and 44 losses

 

Each entry reflects a separate agreement or announcement rather than a single continuous initiative, though together they show Bangkok's growing role as both the historical home of Muay Thai and the promotion's current production center.

What the Expansion Signals for Muay Thai's Global Position

There is a commonality across broadcasting, sponsorship, and individual athlete contracts that all lead to the same conclusion. Thailand has transitioned from being one of several countries to the home of ONE Championship’s Muay Thai content. Weekly shows at Lumpinee provide a regular broadcast product. Sponsor programs take that product and disseminate it across gyms across the country. Fighters like Rodtang bring Muay Thai to shows outside of Thailand. The ability to continue growing the fan base in new markets will depend on the continued availability of athletes and the terms of future broadcasting deals, and both of these factors are subject to change.