People Willingly Pay Taxes When Tax is Working in Their Lives
My point is always thus: people willingly pay taxes when tax is working in their lives. In this piece, Stanley Igboanugo takes a deep perspective explaining why FIRS (Nigeria tax agency) has struggled to use TV adverts to win its mission. Then, he adds what entrepreneurs can learn therein.
"If you still watch a bit of NTA, like I sometimes do, you should have seen the Federal Inland Revenue Service (FIRS) advertisement on Value Added Tax (VAT) by now. The advert ... is part of the agency’s integrated marketing efforts to encourage the owners and administrators of businesses in Nigeria to pay their VAT.
"But while the Ad triumphs in defining the term clearly, it fails to deliver where it matters the most; in encouraging Nigerian businesses to pay their VAT by presenting the benefits of doing so." S.I.
