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Pepsi Goes eCommerce

Dare for More with Pepsi and Alliance Media!

It is a new redesign - PepsiCo will allow you to buy Pepsi, Miranda and other brands directly on its website in some markets. Distributors and middlemen cannot experience a higher dimension of disintermediation as the web makes it possible to serve end-customers at a better marginal cost.

PepsiCo and Kraft Heinz are among the food giants that have started selling their wares directly to online shoppers, during the pandemic. The strategy allows them to cut out the middleman, but the executives behind it say the aim is not to make more money—rather, to learn more about e-commerce and to get data on customers that would normally be harvested by the retailer. (Fortune)