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Rwanda Goes for Arsenal

You keep thinking that Africa does not have money. Rwanda just showed that we have money when we want something. The East African country through its Rwandan Development Board has signed a sleeve sponsoring deal with London Premier League club, Arsenal.  The deal is for three years and will cost $39 million for a 200 sq centimeter ad “Visit Rwanda”.

The Rwanda Development Board, through their subsidiary, the Rwanda Convention Bureau, has become our first official sleeve partner as part of the country’s drive to become a leading global tourist destination, using ‘Visit Rwanda’ messaging.

I just hope Nigeria does not copy and sign for Manchester United or Chelsea. You know we like to copy fast in Africa.