TEKNO Amalgamates partnership with Mr Eazi's emPawa Africa
The African music scene is witnessing a groundbreaking moment as Tekno, the Nigerian artist and producer, joins forces with Mr Eazi's emPawa Africa. This strategic partnership marks a significant milestone in the Afrobeat's genre, as it brings together two influential figures in the industry.
Tekno, known for his hit single "Pana," has officially become a shareholder and partner in emPawa Africa, a label services company that has been instrumental in nurturing emerging talent across the continent. With this alliance, Tekno's Cartel Music will release new music through emPawa Africa, starting with his latest single 'Wayo'.
Mr Eazi, the founder of emPawa Africa, has expressed his excitement about this collaboration, emphasizing its potential to revolutionize the Afrobeats scene. He believes that this partnership will enable artists to maintain financial and creative freedom while transitioning from talent for hire to equity participation.
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This deal is not just about music; it's about empowering artists and providing them with the platform to own a part of the company that benefits from their intellectual property. It's a move that could potentially reshape the music industry's landscape, especially in Africa, where artists often struggle to gain control over their work and earnings.
The partnership between Tekno and emPawa Africa is a testament to the evolving nature of the music business, where collaboration and shared vision can lead to innovative solutions and greater opportunities for artists. It's a step forward in ensuring that the creators of music are at the forefront of its success and reap the rewards of their contributions.
emPawa Africa has been at the forefront of discovering and nurturing emerging talent across the African continent; building a launch pad for these artistes to shine on the global stage. Working with artists such as Joeboy, Major League DJz, Fave, King Promise, Minz and DJ Neptune, among others.
As fans eagerly await Tekno's new single, the industry watches with anticipation to see how this partnership will unfold and the impact it will have on the future of Afrobeats. One thing is certain: the union of Tekno and Mr Eazi's emPawa Africa is a powerful statement that the African music industry is ready to take on the world stage with full force.
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