Home Tekedia Forum

Tekedia Forum

Forum Navigation
Please or Register to create posts and topics.

The Critical Role of Marketing Strategy in Business Success

The Positive Impact of Technology on Marketing - Tekedia


The correct marketing strategy is no longer just a luxury in today's fiercely competitive corporate environment; it has evolved into a crucial requirement for achieving long-term success. Businesses have a vast array of options and channels at their disposal, so it's critical to choose and implement a marketing plan that supports overall corporate objectives. With the use of references and real-world examples from the business world, we will examine why having the appropriate marketing plan is essential for business success in this article.

Establishing brand recognition

Tekedia Mini-MBA edition 15 (Sept 9 – Dec 7, 2024) has started registrations; register today for early bird discounts.

Tekedia AI in Business Masterclass opens registrations here.

Join Tekedia Capital Syndicate and invest in Africa’s finest startups here.

Building brand awareness is aided by a carefully thought-out marketing plan. Strong brand perception may be built through efficient marketing initiatives, allowing customers to recognize and remember your brand while making decisions. A higher percentage of consumers prefer to purchase goods from well-known, reliable brands. Repeated exposure through focused marketing initiatives makes sure that your brand remains top-of-mind among potential customers, increasing the likelihood that your firm will succeed.

Expanding Customer Base

A clearly defined marketing plan aids firms in attracting new clients and growing current clientele. Businesses may draw in new clients while keeping old ones by identifying and targeting the correct audience with tailored content. Customer acquisition can be dramatically impacted by the use of digital marketing strategies including search engine optimization (SEO), social media marketing, and content marketing. Social media has a part in extending the reach of businesses, as evidenced by the 93% of marketers who utilize it for business objectives, according to a survey by eMarketer.

Competitive Advantage

Businesses can distinguish themselves from rivals by using a clearly defined marketing plan. Businesses can position themselves as the preferred option above rivals in consumers' perceptions by using strong branding, distinctive value propositions, and focused communications. A McKinsey & Company study emphasizes the competitive advantages that come from a successfully implemented marketing strategy by showing how organizations with excellent branding and marketing strategies beat their rivals by a significant margin.

Growth in Sales and Revenue

Revenue and sales growth are directly impacted by a good marketing plan. Marketing efforts that are tailored to a certain audience can generate leads and turn them into paying customers. Businesses can guarantee a higher return on investment (ROI) for their marketing efforts by choosing the appropriate channels and strategies to effectively reach their target market. According to Harvard Business School research, profits can increase by 25% to 95% with a 5% increase in client retention rates.


In today's competitive market, businesses need a strong marketing strategy to succeed. A good marketing strategy can help businesses build brand awareness, expand their customer base, increase sales, and gain a competitive advantage. By investing in effective marketing plans, businesses can position themselves as industry leaders and drive long-term growth.

As businesses navigate the dynamic marketing landscape, it is important to stay well-informed about emerging trends and incorporate data-driven insights into marketing strategies. This will help businesses to maintain their competitive edge and maximize their chances of long-term success.


- Nielsen's Global New Product Innovation Survey: nielsen.com/us/en/press-releases/2011/consumer-trust-in-online-social-and-mobile-advertising-grows.html

- eMarketer's Social Media Advertising Report: emarketer.com/content/global-social-media-advertising-trends-2020

- Harvard Business School Research Paper: "The Economics of E-Loyalty": hbs.edu/faculty/Publication%20Files/11-116.pdf

- McKinsey & Company's Report: "The Power of Brands": mckinsey.com/business-functions/marketing-and-sales/our-insights/the-power-of-brands


By Kenechukwu Aguolu . FCA,PMP,CBAP,FCIA

Email:[email protected]   whatsapp:+2347062136241