Quote from Ndubuisi Ekekwe on August 16, 2024, 6:59 PM

The food dilemma for the African living outside Africa: "Imagine a product labeled “Plantain Fufu” with the brand name “AFRICAN DELIGHT”, it immediately creates the impression of African authenticity. Such slogans coupled with packaging that feature alluring African designs; colors and patterns reinforce this perception.

"Imagine also the confusion and disappointment evoked when upon consumption and closer scrutiny, one realizes that unconnected products have been packaged in place of plantain, and this product originates from Western Europe, not Africa. This is the sad reality of many Africans in the diaspora, surrounded by products claiming to be something from/of Africa, carrying African-sounding names, and yet containing nothing from/of the African continent."

Good People, the largest market in the African grand economy is the diaspora market (both the newbies and the first generation). And anyone who figures out how to serve them in quality, time and pricing, will unlock massive economic value. When the banks have problems, they enter flights, looking for the diasporas to bail them out. But the food the diasporas want cannot be guaranteed to be the real African native delicacies they began life with; that is an opportunity. Feeding the African diaspora is a BIG business!