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The Vanity of Vanity Metrics in Business

Growth metrics and vanity metrics: Defining what matters

In this piece, you will read why you must pay attention to what matters as you grow your company. Vanity metrics could make us feel good but at the end of the day, everything in business is defined on what matters: are you serving your customers well and capturing value doing so?

Of course you may still remember when two ecommerce companies in Nigeria were fighting who would reach 1 million users first on Facebook. They did make it but one ran out of money and was sold for nothing! Vanity metrics: never be deceived by them.

“I started a social media page for my business and I have gathered over 300,000 followers in the last year. We are recording massive growth and the potentials look very promising” Vanity or Growth metrics? Samuel Ajiboyede explains.