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Unlocking Talents in Africa

Looking at these images and creatives chronicled by Prof Nnamdi Madichie, one thing comes to mind: who can jet-fuel these latent talents! The woman in the village sings, no one pays her; Beyonce drops a line, $millions follow. They fight at Oshodi Lagos, a free show. But in Wrestlemania America, you need subscriptions to watch staged fights. Someone needs to unlock value in Africa.