![Four DNAs In The Genes of Great Companies [video]](https://tkcdn.tekedia.com/wp-content/uploads/2023/04/06062054/four-core-features-great-companies-768x384.jpg "Four DNAs In The Genes of Great Companies [video]")
At Tekedia Institute, we have identified four characteristics of enduring category-king companies. In your business, you must possess these four traits if you want to deepen your moats and win the competition:
Perceptively innovative: you are always innovating. You never rest, always pushing for better products, services and experiences. You outperform competitors with new solutions for unmet needs.
Evidently inspired: you inspire your users. You are modern, trustworthy and inspirational, you have a larger purpose, helping people live out their own values and beliefs.
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Ruthlessly pragmatic: your customers depend on you and you have their backs, making life easier by delivering consistent experiences. You make good on your promises.
Customer obsessed: customers cannot imagine living without you. You know what matters to customers, finding new ways to meet their most important needs.
We add that for online companies, the path to acquiring and compounding your moats come by winning demand through influence and control, over merely providing supply.
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Basic customer service ideal is becoming extremely challenging for most, and here you are even making higher calls…