Google+ is already becoming more than just a social network. It’s more like a new platform for communications. Facebook is just one big social jumble that too many of us end up using for business communications because it’s convenient. Google+ only let’s work and life meet where you want it to.
According to Vic Gundotra, Senior Vice President, Engineering while introducing the project, he says;
+Circles: share what matters, with the people who matter most
Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss. The problem is that today’s online services turn friendship into fast food—wrapping everyone in “friend” paper—and sharing really suffers:
It’s sloppy. We only want to connect with certain people at certain times, but online we hear from everyone all the time.
It’s scary. Every online conversation (with over 100 “friends”) is a public performance, so we often share less because of stage fright.
It’s insensitive. We all define “friend” and “family” differently—in our own way, on our own terms—but we lose this nuance online.
From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software. Just make a circle, add your people, and share what’s new—just like any other day
+Sparks: strike up a conversation, about pretty much anything
Healthy obsessions inspire sharing, and we’ve all got one (or two, or three…). Maybe it’s muscle cars, or comic books, or fashion, but the attraction is always the same: it comes up in conversation, we immediately jump in, and we share back and forth with other fans. Often for hours. The trick is getting things started, and getting over that initial hump. Fortunately, the web is the ultimate icebreaker.
The web, of course, is filled with great content—from timely articles to vibrant photos to funny videos. And great content can lead to great conversations. We noticed, however, that it’s still too hard to find and share the things we care about—not without lots of work, and lots of noise. So, we built an online sharing engine called Sparks.
Thanks to Google’s web expertise, Sparks delivers a feed of highly contagious content from across the Internet. On any topic you want, in over 40 languages. Simply add your interests, and you’ll always have something to watch, read and share—with just the right circle of friends:
+Hangouts: stop by and say hello, face-to-face-to-face
whether it’s inside a pub or on a front porch, human beings have always enjoyed hanging out. And why not? It’s how we unwind, recharge, and spend unscheduled time with old and new friends alike. Hanging out is deceptively simple though, and the nuance gets lost online.
Just think: when you walk into the pub or step onto your front porch, you’re in fact signaling to everyone around, “Hey, I’ve got some time, so feel free to stop by.” Further, it’s this unspoken understanding that puts people at ease, and encourages conversation. But today’s online communication tools (like instant messaging and video-calling) don’t understand this subtlety:
They’re annoying, for starters. You can ping everyone that’s “available,” but you’re bound to interrupt someone’s plans.
They’re also really awkward. When someone doesn’t respond, you don’t know if they’re just not there, or just not interested.
With Google+ we wanted to make on-screen gatherings fun, fluid and serendipitous, so we created Hangouts. By combining the casual meetup with live multi-person video, Hangouts lets you stop by when you’re free, and spend time with your Circles. Face-to-face-to-face.
+Mobile: share what’s around, right now, without any hassle
These days a phone is the perfect sharing accessory: it’s always with you, it’s always online, and it’s how we stay close with our closest friends. We didn’t want “just” a mobile experience, however, so with Google+ we focused on things (like GPS, cameras, and messaging) to make your pocket computer even more personal.
Coordinating with friends and family in real-time is really hard in real life. After all, everyone’s on different schedules, in different places, and plans can change at any moment. Phone calls and text messages can work in a pinch, but they’re not quite right for getting the gang together. So Google+ includes Huddle, a group messaging experience that lets everyone inside the circle know what’s going on, right this second.
In my own opinion, despite Facebook’s announcements of “something awesome” to be launched today (July 6), Google Plus’s threat to the world’s de-facto social networking service remains real and imminent.