In Nigeria alone, I saw an ecommerce company which raked more than one million Facebook users. I also saw a bank which brought more than 4 million users in its apps. Largely, both failed. Under the law of diminishing abundance of the Internet, numbers can deceive. Measure what matters. And that means, investigate how you would capture value, in your digital strategy.
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Value capturing in the digital platform business is the real deal, but many builders and web entrepreneurs got no clue on that. Hedging revenue on ads from traffic is no strategy, that plenty people cheer and hail your creativity doesn’t mean you are capturing value.
Many can create, a lot of them can also deliver value, but most quickly become numb and confused when it comes to capturing. You have no business until you know how to profit from the very thing you do.