In today’s world, Hashtags are being used on various social platforms like Facebook, LinkedIn, Twitter, Instagram, and Pinterest.
Hashtags are one of the important ways to promote your business across social platforms by connecting it to; searches and discovery relevant to your target audience. They help to reach your targeted audience organically and therefore could increase the return on investment.
The just-concluded Big Brother Naija was a typical example of how Hashtags can help to increase brand visibility. Some results were collated on Twitter through the use of Hashtag. Companies can now take advantage of Hashtags to improve their brand visibility online without having to spend extra money on marketing campaigns. Hashtags help to increase social platform engagement with new users.
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A “hashtag” can be a label used on words or phrases on social platform posts; which helps in bringing together specific content on relevant topics. Hashtags can be phrases or acronyms which makes your social media posts to be searchable and linkable by others. Listed below are how to promote your business with hashtags;
- Build use of Brand-specific hashtags: For the success of your brand, you need to explore using your brand name as hashtags; this permits your business to grab attention just by hashtagging the brand. Once the brand name is recognizable, it can simply be turned into a hashtag and can also be taken a step further with a bit of creativity. Always keep your brand-specific hashtag consistent and unique, and use it on all of your social sites. Monitor your brand-specific hashtags to respond to people using them because engaging others using your hashtags can further help to bolster your brand visibility and authenticity.
- Enhance your Content hashtags: It is very important to make use of content hashtags. They are the easiest hashtags to incorporate into your tweets, LinkedIn, or Instagram post because you can add them to pretty much anything. Content hashtags are common hashtags that simply pertain to what you’re sharing and what your brand is offering. Content hashtags help to improve the SEO of your posts and spread your posts to your specific or targeted audience. One key advantage of hashtags – your targeted audience gets to see it. This helps to reduce vanity metrics.
- Always be on the lookout for trending hashtags: In recent times the social platform users create a lot of trending hashtags every day. Popular trending hashtags are usually based on users finishing a sentence or stating an opinion of something in 5 words or something to that effect. Trending topics are already common as a result of – they’re obtaining plenty of tweets and organic reach, therefore your tweets with trending hashtags are a lot of doubtless to receive engagement.
Having examined the aforesaid purpose, it’s crystal clear that hashtags can be a game-changer, once used deliberately and strategically, it can help to draw in new customers to your whole business. It can also help to reduce the amount of money you will spend on a marketing campaign. Try it today and see the result.