Telegram has transcended its role as a mere messaging app for casual conversations with friends. It has evolved into a powerful tool for streamlining processes, enhancing routines, and bolstering businesses. This versatile platform has demonstrated its effectiveness, and we are confident it can bring value to your project.
Similarweb says Telegram is ranked third among the world’s most renowned messengers. This achievement is not coincidental.
Read on to learn how you can:
- Create and choose the right promotional channel, group, or chatbot.
- Use the advanced capabilities of the Telegram features.
- Implement strategies for enhancing performance and achieving your goals more rapidly with helpful platforms.
Why Should You Use Telegram Marketing for Your Business?
Aside from being one of the top three messengers worldwide, Telegram offers at least three compelling reasons for businesses to use it as a promotional platform.
- Telegram is a potent promotional tool that offsets the limitations of Instagram or Facebook. In essence, it’s a microblog seamlessly integrated into your sales funnel. Here, you can share lengthy posts and configure chatbots to engage and warm up potential customers.
- You can create a private channel or group with specialized informational content. Numerous business entities, from traders to large IT corporations, establish exclusive channels or groups for training and access to premium paid content. This approach not only facilitates more sales but also broadens your customer outreach.
- Telegram is a versatile platform with various communication formats for every business representative. You can utilize it for everything, from setting up customer support services to configuring chatbots for proactive sales efforts.
By opting for Telegram, you broaden your horizons and enhance your sales potential. In the following sections, we’ll explain how you can effectively leverage these advantages.
Business Opportunities on Telegram
Let’s look closer at the features that Telegram will give to your business.
Channels
It represents one of the most popular and multifunctional methods for engaging with your business and target audience. Telegram lets you share text, documents, images, and audio and video files. Subscribers can read, like, and discuss publications within a dedicated group or a separate service.
To create a Telegram Channel, follow these steps using either a smartphone or desktop application:
1. Click “New Channel”
- Provide the channel’s name, description, and logo. The channel’s name doesn’t necessarily have to align with the company’s name; often, companies name them after a specific project or product and add a distinct logo. For example, “Junior Developer” might be used to discuss one of GoIT’s EdTech projects.
- Select the visibility settings for the channel. This step can be skipped or adjusted later
- Optionally, add users from your contacts to the channel
Here is a perfectly designed Telegram channel:
Telegram channels are most commonly created by news agencies, bloggers, and anyone seeking to maintain the attention of their target audience.
However, there’s a valuable and sometimes overlooked tip even by experienced users – it involves creating and connecting groups.
Groups
Telegram Group can be more than just an open or closed chat with users on free topics. Groups can also be used as a thread to discuss specific news and events and create special promotions.
To create a Telegram Group for your business, you need:
- Click “New Group”
- Name it and upload a Logo or another picture you need
- Add members or skip this step to take it later.
It is what the Telegram Group looks like:
Here’s the tip! Establish a group for discussing your channel’s publications. This approach enhances subscriber engagement and allows them to voice their opinions on specific topics.
To do this:
- Access the settings of your existing business channel and click Manage Channel
- Choose Add a Group for Discussion
- You can choose the already created Group or create a new one.
Chatbots
An element of business automation that seems simple at first sight. It’s a great way to build a tremendous automatic sales funnel.
Consider two ways to use the Telegram chatbot.
The easiest way
It can be created even by users without experience through LivegramBot
After creating a bot and adding it according to the instructions above, you can connect the answering machine, and consumers can place an order or leave a message.
The Pro-Way
Leverage third-party platforms like SendPulse ChatBot Builder to craft a distinctive chatbot for your business. Take a closer look at Eddy Travels Bot, and you’ll recognize its potential as an effective sales tool capable of replacing the need for human intervention.
Only you decide which way to choose based on your budget and tasks.
Telegram Marketing Strategy
Now that you know how to start with all the Telegram functionality, let’s make this knowledge an advanced business promotion strategy.
Step 1. Set your Telegram promotion goals
It’s essential to understand your objectives when using Telegram. This clarity will enable you to identify the functions that can be delegated to the platform.
Here’s a list of objectives that Telegram promotion effortlessly accomplishes. You can use these as practical guidelines to formulate your unique strategy:
- Informing Customers About Business News: The app is easily accessible, and users receive timely notifications.
- Cross-Platform Interaction: Rather than users having to download videos, providing a YouTube link triggers a well-placed Call to Action, encouraging targeted engagement.
- Direct and Regular User Communication: With Live Broadcasts on Telegram, you remain closely connected to your subscribers and can gather feedback more frequently.
- Customizing the Platform for Courses, Workshops, and Networking: Utilize a single group and chat navigator to establish convenient client interactions.
- Effortless Feedback Collection: You can swiftly create a chatbot using LivegramBot, no longer necessitating a separate website. A functional automated response system will be available 24/7 in just five minutes.
- Creating and Configuring a Fully Automated Sales Department: If your budget permits, leveraging AI and Telegram can enhance and streamline sales without sacrificing flexibility.
Once you’ve defined your goals for Telegram promotion, select the implementation method that aligns with your objectives.
Step 2. Choose and Create
We recommend sticking to the following table to determine which Telegram monitoring tools you need to promote your business in this messenger:
| Criteria | Channel | Group | Chatbot |
| News sharing | + | – | + |
| Live communication | – | + | – |
| Cross-platform interaction | + | + | + |
| Remarketing | + | – | + |
| Max automation | +- | – | + |
| Place for networking | – | + | – |
| For beginners / can work without agencies | + | + | +- |
Step 3. Promote your TG account
At this stage, it’s crucial to increase your subscriber count continually. To achieve this, paid advertising for your channel or group on third-party channels and advertising platforms can be invaluable.
However, choosing the right social media platforms and messengers for cross-promotion is critical. You must ensure that integrating to collaborate with influencers is only advantageous and that you don’t fall victim to scams.
Securing placements on trustworthy platforms like the Collaborator platform is essential to ensure a positive outcome for your advertising efforts. Here’s why:
- The platform boasts a network of over 26,488 websites and 2,439 reliable Telegram channels for advertising.
- You’ll discover a user-friendly filter for selecting the most suitable placement services.
- Payments are conducted within the platform, eliminating hidden or unclear fees.
- The platform also offers automatic control over placements.
- You’re safeguarded against the premature removal of links.
This strategy guarantees a steady and secure increase in targeted subscribers.
3 Top Tips for Effective Telegram Marketing that professionals don’t talk about
- Save links to channels that bring in subscribers at a lower cost. Create a distinct link for each advertising post to monitor the number of subscribers gained from advertising integrations. Here’s how:
a. Access the “Manage Channel” settings.
b. Navigate to “Invite Links.”
c. Create a unique link and monitor the subscriber count.
- Consider employing simple chatbots. While users can unsubscribe from a channel, not everyone can correctly deactivate a chatbot. You can re-engage unsubscribed users through chat room announcements.
- Utilize fixed messages to configure efficient navigation. It ensures that subscribers have essential information readily accessible.
Conclusion
Telegram is an influential tool for advancing your business. However, it’s necessary to wield it effectively to reap maximum benefits while guarding against potential fraud.
It is where helper platforms like Collaborator come into play. They can significantly enhance the outcomes of your Telegram promotion efforts.