The knowledge of firms is the competitiveness of firms. To win the competition, you must elevate your knowledge base. Because in this age, the most important factor of production is knowledge.
Knowledge is the most important factor of production. And no nation can develop faster than its ability to develop, accumulate and apply knowledge. Interestingly, the competitiveness in firms is defined by the knowledge base of firms.
To win in markets, you need to win the knowledge race because the knowledge of firms is the competitiveness of firms. Indeed, you cannot offer to markets a new knowledge you do not have.
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Comment #1: Irrespective of who or what you are, IGNORANCE and DENIAL can lay you to waste without breaking a sweat.
My mum use to tell us that “ihe onye na-amagh? kar?r? ya” (What one doesn’t know is sovereign over the one). Until you learn to summon Knowledge and Understanding to your aid, your Ignorance will beat you black and blue any given day. Left alone to your Ignorance, it’s not even a fight, it’s certain death, motivated or not.
Stephen Hawking said “the greatest enemy of knowledge is not ignorance, but the illusion of knowledge.” What you know doesn’t even rate in the scale of the unknown. I’ve made it a habit to learn new things everyday and apply them to my missions just so I keep Ignorance as far away as possible. That thing isn’t anyone’s friend at all. Even my Entertainments must offer me Value.
DENIAL is the deadlier half-brother of Ignorance. You KNOW the Truth, but because you don’t like how it sounds or how it was conveyed, how it tastes, how it makes you feel, or what it looks like, you refuse to Acknowledge and Assert it. You have just signed your burial permit! Your own punishment is worse, because of the extra layers and layers of regrets.
I shun “Ignorance and Denial” the same way my fellow Nigerians shun Poverty.
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